Siruthai has run into trouble as theatre owners are not willing to give high MG, which they had promised.
Even if Kaavalan releases for Pongal it will be only for Indian domestic market. It will release even in Tamil Nadu only if the litigations filed in the courts are sorted out.
As of now it looks that the film may release only on Pongal day (January 15), if all issues are sorted out.
Producer Gnanavel Raja of Studio Green was to release his Siruthai directly all over Tamil Nadu. He was the first person to book the theatres with whom he had worked out attractive Minimum Guarantee (MG) terms.
But after Tamil Film Producers Council (TFPC) meeting on Sunday, where they announced that “action will be taken by police against theatres that over charge and does not adhere to government rates”, they backed out.
The Tamil Nadu Theatre Owners Association (TTOA) hit back and said at a press meet: “Pongal releases would be permitted to run in their theatres only if they were sold to them on a profit sharing basis”.
They made it clear that for the first week they would demand 45 percent of share as theatre hire. The exhibitors say they are forced to overcharge the public in the opening weekend, as MG paid to big films have to be recovered.
The confusion prevailing in the market has to be cleared, which will take a day or so. Till then theatre are holding back the Pongal programming, which means some of the films planned for Friday (Jan 14) will be shifted to Jan 15 or 16!
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